Four Things We Love About Crane & Lion
The yoga and athleisure apparel scene continues to sizzle here in Boston with the latest addition, Crane & Lion opening its doors in Back Bay’s Copley Place. Boston is the city in which the company’s founders grew up, and Boston is the place where all of the Crane & Lion clothing is designed. So, it’s rather fitting that this should be the setting for the bran’d first retail shop…
Today’s increasingly active lifestyle allows us women to marry our two loves: fitness and fashion. Activewear has moved to the front of our closets.
“Today’s increasingly active lifestyle allows us women to marry our two loves: fitness and fashion. Activewear has moved to the front of our closets; a welcomed move which inspired the brand’s creation,” reads the Crane & Lion website. Here’s what newly minted Crane & Lion Brand Ambassador, Caitlin Milbury has to say about the clothing line… “I love Crane and Lion first and foremost because they are a local Boston brand! Crane & Lion’s line is clean without being overly basic and their items exemplify ath leisure. I can wear my racerback tank to teach, throw on my long sleeve tee afterwards, and now that it’s cooler outside I add the quilted back vest…. or the wrap sweater.” For Milbury, that versatility is key as she pivots between her role as Exhale Battery Wharf’s Mind Body Manager and teaching her weekly Boston area group classes.
As we welcome the addition of Crane & Lion to Boston, Here are four things we already love about them:
- MGH Cancer Center Tights… Through their partnership with the one hundred initiative at Mass General Cancer Center, Crane & Lion has designed a version of their original tight to raise awareness on the fight against cancer. 100% of the proceeds from this pant will be donated back to the organization.
- Spandex Rescue Mission… Bring your used leggings/tights/crops into Copley pop-up store and in exchange you’ll receive a 30% discount toward a Crane & Lion purchase. Your old leggings will be given new life and donated to the Big Brother Big Sister Foundation who then sells them to generate money that supports the work of Big Brother Big Sister mentoring programs
- Boston Bred… The Crane & the Lion – two beloved poses in yoga. Crane, a pose that requires strength and stamina. and inspires playing our edge. Lion,a breathing exercise that helps us relax and relieve tension and strain. The juxtaposition of the two poses reflects how we here in Boston live our lives in 2016. Hats off to the company founders for having the pulse of Boston and translating that New England aesthetic to smart lines, colors and function. “Boston is the perfect place for us to call home. We are continuously delighted by the local fitness enthusiasm, entrepreneurial spirit and design inspiration that we find in Boston!”
- Let’s Hear it for the Arts… The Crane & the Lion boutique at Copley sports the feel of a lovingly curated art gallery. Maybe it’s because they dedicate one area of their new boutique for the display (and sale) of creative goods produced by local artists?
Visit Crane & Lion’s website to see their hours of operation and view their new apparel lines for this season!
Author Susan Currie is an Associate Editor at LA YOGA magazine. Her words and images have been featured in the Boston Globe, Elephant Journal, Yogi Times, the Tishman Review, the Huffington Post, Spirit of St. Bart’s and on the cover of the book Moving into Meditation (Shambala) by Anne Cushman.
Susan is also the creator of the Daily Inhale and an RYT 200 registered yoga instructor. She unpacks her various professional experiences through the creative and yoga workshops she leads throughout the country. Her new book, GRACENOTES (Shanti Arts 2017), a blend of words and images, is now available in wide release.