Just in time for summer, the Marimekko store on Newbury Street has a brand new neighbor! San Francisco based Marine Layer, purveyors of “absurdly soft shirts” and more, this month opens their 15th store (and first in the Boston area) at 142 Newbury Street between Clarendon and Dartmouth Streets. Known for their custom fabrics crafted from supima cotton and micro modal, the company openly admits to being “a little fabric obsessed”. All that translates to an array of comfy lines for men and women all which sport a hint of California. Tennis? Hiking? Yoga? Marine Layer’s RISE Activewear, fashioned for the “casually athletic”, stands out from the pack with its soft understated stripes and graphics and scuba “joggers” and “bombers”. Some welcome athletic apparel options, especially for men! And, their Laguna Beach Blanket is a must for anyone heading off to Plum Island or Welfleet for an afternoon of summer sunshine.
Location, location, location… Over the past seven years the chain has quietly been migrating east with stops in Washington DC, Atlanta and Brooklyn among their other new stores. “Our expansion strategy is simple”, says John Ferrin the manager responsible for overseeing Marine Layer’s Newbury Street launch. “We aim to open stores in places that we’d really want to visit, and Newbury Street in Boston is one of those places. In addition to Newbury being a hugely trafficed shopping destination, Boston is an awesome city that we think vibes well with our clothing and brand. And, it doesn’t hurt that Mike + Adam (our founding partners) are both from Massachusetts. You might say Boston has been on our radar for years!”
The Marine Layer Boston team celebrated their newest location with a grand opening on April 29th. Given the arrival of spring/summer here in Boston, it seems to be a perfect time of the year for Marine Layer to introduce themselves to the particular
shoppers that roam the Back Bay. “So far, so good! We have a pretty solid customer base in Boston at this point which has been hugely helpful, and our store wreaks of summer vibes so hopefully it draws in anyone that walks by! We love being on Newbury and hope to be there for many years to come.” While all has been (mostly) coming up roses since the new store opened its doors, they are on the lookout for their missing palm tree which someone happened to snatch. $500 reward for anyone who returns the missing (beloved) plant.
Marine Layer is open daily from 10 – 7 and is conveniently located steps away from the Green Line’s Copley Square station.